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What I Built Last Week - February 15, 2021

Date: 2/24/2021

Time to Read: 1 minutes

I use these posts are part of my effort to build in public. They are intended to provide an imperfect snapshot of what I am working on and progress towards goals. If nothing else, they are useful to me as record keeping.


I spent the majority of last week focused on on my Mapbox and React Deep Dives series and switching my personal site over from MailChimp to ConvertKit. Initially the idea of a newsletter or mailing list made me cringe (it feels too salesy). The process of building in public has made me re-evaluate my categorically bad assessment of things like SEO, newsletters, Twitter, and marketing though. It has been refreshing to have this previously held ideas challenged.

Irons in the Fire


Making just about everything transparent and accessible.

Here are the things I worked on during the last week.

Growth Dashboard

Growth dashboard

The What

  • growth analytics dashboard built on top of Google Sheets and Google Data Studio. Access it here.
  • bare bones at this point. Opting for simplicity as it increases the likelihood of me updating the metrics.
  • eventually would like to bring greater automation to the process

The Why

  • to understand how various aspects of efforts are/are not working
  • easy way to visualize targets and progress towards them

Newsletter & Mailing List

Redesigned home page with newsletter signup

The What

  • Switched over from MailChimp to ConvertKit
  • Redesigned my personal site home page to more prominently feature newsletter
  • Started strategizing more around newsletter/mailing list (despite my initial opposition)

The Why

  • necessary to promote my products and hopefully help people.

Personal Site Improvements

New writing layout with newsletter signup

The What

  • Redesigned my personal site home page to more prominently feature newsletter
  • Added a newsletter sign up page
  • Improved layout and other style issues throughout the site

The Why

  • Wanted to more prominently feature the newsletter and convert that into sign ups
  • Fix some styling issues that had been bothering me for a while


The What

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